Teaching Economics and Pizza Equations
William Yardley,
New York Times,
Mar 27, 2009
Mitch Weisburgh sends me this, an item in which a pizza company buys a school's paper in exchange for running an advertisement on it. "So far," notes the NY Times article, "no one has accused him or Mr. Harrison of exploiting students." Of course, if you don't ask anyone what they think, you won't hear any objections. My question would focus on the other pizza joints in town: why didn't they get a chance at this deal? Do you have to know a schoolteacher to get ahead in this town? One pizza ad on a test paper might turn into a lifetime of pizza sales. A direct line into impressionable minds - that's gotta be worth something, you know. Why do you think people bid so hard to put this or that content into textbooks? So if you're going to sell parts of a kid's education to the highest bidder, you'd better be prepared for some kind of tendering process and fair competition. After all, I have a few ads that I'd like to run for a mere $315.
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