The title describes the content. Blackboard's strategy in a nutshell: "I think the next big leap is from CMS to OS. Systems like Blackboard will be viewed as platforms that unite a wide range of academic technologies that traditionally have been fragmented... I view course management systems as operating systems for education because I believe that their value lies as much in the standardized user interface and open architecture for third-party developers as it does in the particular tools with which they ship." From a business point of view, this is a good strategy. But if Blackboard adheres to common standards (as Pittinsky says it will) then we have to ask, what will distinguish Blackboard from the competition.
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