Online Privacy Is Dead - What Now?
Keith Regan,
E-Commerce Times,
Jan 07, 2003
You know, it's interesting how the very same people who go on and on about protecting content producers' rights blithely accept that consumer rights are dead in the water. Even if these rights are protected by legislation (and it's not clear that they are), expectations of individual privacy and security are pointless on the internet. The minute you conduct a transaction - or even post your email on a web site - you will get spammed and worse by what this article calls "people with less-than-noble intentions." And it's all very well for the author of this article to advise caution - "become more selective about providing information" - but let's not fool ourselves here. A very double standard is being applied. That's why wise pundits know that the very same company that wants to put tracking and enforcement mechanisms into online content to protect copyright wants to use exactly the same data to create individual profiles and launch personalized marketing campaigns. Or worse.
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