Bruce Sterling attracted the cream of the SXSW interactive crowd, but when he asked for people under the age of 18 in his audience, not one hand went up. This is typical of phenomenon that is attracting mostly people in their late 20s and up, rather than the youth of today. Web 2.0 is trending toward practical rather than cool, "or, does Gen Y have an innate sense that too much connectivity and too much time online is unproductive and does nothing more than allow you to run in circles and chase something that you can never actually attain?"
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