Dell Must Hate Us
Shelly Blake-Plock,
Teach Paperless,
May 06, 2009
One of the things i can't wrap my head around is the idea of a company having a "voice". Oh, I know, it's a common thing - and people actually expect certain things out of a company voice, which is why this post is such a negative response to the very informal nature of Dell's Twitter "voice". But how did this come to be? How did we even give inanimate objects, like companies, a very human attribute, a "voice" - and given that we did so, why do we presume, as we so obviously do, that such a voice has to be prim, proper, conservative, dull, boring, mawkish and patronizing? I am totally tired of there being only one sort of 'appropriate' form of corporate voice. Because if a corporation (as a concept) can only be one sort of thing, all the more reason to kill it.
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