I've seen this cited in a couple of places. It's a summary of a book of the same title. From where I sit, the methods described may or may not be scientifically proven, but what is important is that there are non-rational ways of persuading people that can work. People who are unaware of such methods have no defense against them. These sort of tactics may always have existed, but it's only in the information age that they have become so blatantly pervasive and manipulative. Knowing about them is therefore to me a type of what might be part of '21st century knowledge', a part of the basic critical capacities that people need today.
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