The nine tribes of the internet
Lee Rainie,
Jun 17, 2009
You may as well see this here before someone feeds it to you in a keynote. The 'nine tribes' are fairly arbitrary, and the data (as is normal for Pew) reflectes American sources (and sensibilities) only. The major division is between those who are hooked into the mobile world and those who are not. The rest of the divisions reflect the degree of dependence people have on the media. I wouldn't say they are 'tribes' in any real sense - there would be no sense of affiliation with other members, for example, except perhaps among the "digital collaborators".
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