Napsterize Your Knowledge: Give To Receive
Jackie Huba,
MarketingProfs,
Jan 22, 2003
The primary lesson: "The more that a company shares its knowledge, the more valuable it becomes." It's astonishing how many people still don't believe this. But when I look back at the success my website and OLDaily have brought me - despite my lack of any obvious qualifications in the field - it is self evidently true. When you share your knowledge, you share your ability, and this is what makes you or your company more valuable. People prefer to hire or contract for services based on proven ability nearly every time. Moreoever, the more you share, the more people share in return (many of the items in OLDaily are the result of submissions from readers), which increases your personal or corporate knowledge base. Anyhow, this article discusses some of the benefits of sharing knowledge and then offers some advice on how to do it. (This and the next two items via elearningpost.)
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