Newspaper Sites Move to Registration Model
Carl Sullivan,
Editor, Publisher,
Jan 29, 2003
Newspapers are increasingly requiring user registrations before they allow access. This is in response to their advertisers' desire for readership demographics. "We've gone from zero dollars to seven figures in 2002 -- all from sponsored e-mail products [that require user registration]." Heh. People are paying for the data supplied on those forms? Won't they be surprised to learn that I'm not a 103 year old woman from southern California (Zip code 90210 to be exact)! Don't expect advertisers to keep paying so much money for this data.
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