No Silver Bullet For Web Content
Gerry McGovern,
New Thinking,
Feb 04, 2003
People who put out regular content depend on their tools. The only reason I can publish OLDaily every day is that I have written a content management tool that automatically creates and mails the newsletter. But would this newsletter - or any newsletter - be the same if I simply gave the tool to someone else and told them to start writing? Of course not (cynics would say it would be a lot better!). "The difference between poor quality and high quality content isCRLFnot in the software that serves it, but in the people that write and organize it. Content is critical. Increasingly, it is the lifeblood that runs through the veins of the information economy. You'd better get good at it."
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