Sudden Thoughts And Second Thoughts
ACRLog,
Oct 30, 2009
Readers are beginning to wonder whether they are seeing the beginning of a longer term trend (my take: they are). "I wonder if this is the start of some sort of trend where content providers of all types, including the traditional library database producers, will seek partnerships with Blackboard and other courseware vendors to integrate their content directly into the product." This is exactly what's happening, and why (in my view) Blackboard has sought so hard to lock the LMS market - not because they want to sell LMSs (though they'll do that as long as they can) but because they want to lock up a closed market for (100 percent commercial) educational content.
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