How to Save the Music Industry
Jimmy Guterman,
Business 2.0,
Feb 13, 2003
Though this article is about the music industry, educational content vendors would do well to take note. Jimmy Guterman, himself a veteran of the paid content wars, writes that the music industry should "Reduce CD prices, abandon copy protection and invest in consumer-friendly technologies, [and] abandon current online efforts and buy Kazaa." Quite right. Until the content industry embraces widespread file-sharing it will continue to experience declining sales and revenues.
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