Ben Werdmuller nails what social networks will have to do to replace email. "Email has succeeded because it's open, standard and decentralized; for social networks to replace it, they must also be open, standard and decentralized." He continues, "For social communications to be as popular and ubiquitous as email, there must be one social web, and it must be owned by nobody. That means that each socially-aware site or application must implement the same social communication standards. If you look at HTTP (the protocol that the web relies on), SMTP (one of the protocols behind email) and file formats like RSS and HTML, the common thread behind them is that they're simple." This is exactly right.
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