It must be tempting, notes the author, for enterprise software companies such as Oracle, PeopleSoft or Microsoft. Adding an e-learning capacity to their existing product line would enable them to increase sales and marketability. But the author thinks that this is unlikely, for three reasons: functionality, markets, and focus. Functionally, the enterprise systems lack the personalization that characterizes e-learning. Moreover, they market to a different, and much more high-end, market. Finally, e-learning is just "not at the top of the list" when it comes to candidates for potential expansion. Of course, one could argue in response that the same criticisms could be made of e-learning vendors.
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