You've probably already see the Greyson Chance video, but this analysis of his rise to fame is even more interesting. I completely agree with the observation that "a lot of what seems most intrinsically viral in our culture actually traces back to the simple power of television." But it's interesting to see the link from source to source in "Step 2" before he hits the TV screen. I would add as well that the video is just another in the series of hits that are basically Lady Gaga performances or covers. So while we see the 'official' trail of bloggers listed here, I can't help thinking that they had a little help from a Gaga publicist. Because for everything else Gaga is doing, the big huge story is that she is gaining stardom by putting all of her content online, out there, for free use, reuse, mixing and matching. But yeah - the megastardom doesn't come without broadcast media. That's what broadcast media does.
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