The hippies of the 60s didn't really follow through with their philosophy. Today they're retiring and cashing in their bonuses, leaving the rest of us to pay the bill. But the philosophy of sharing and community was a good one. Later, less self-centered and less selfish generations have lived by the values of sharing and community, and these values will eventually permeate the last bastions of previous generations, our institutions and businesses. Luis Suarez writes, "in order for social networking (and social media for that matter) to sink in within our corporate world, and be part of every business' DNA and provoke such sustainable growth where knowledge sharing, collaboration and, specially, innovation will be key, we need to forget about social strategy, and think more around social philosophy... Are you ready? Will you join the Hippie 2.0 movement? Not to worry, take your time. Whenever you are ready, we will be waiting for you … With open arms, wanting to continue making a difference. For everyone. Not just for your business."
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