If you want to sell your magazine through iPad, you have to sell it through Apple (which will take 30 percent). The company will not allow you to sell subscriptions on your own website. Ryan Chittum writes, "Apple justifies its controlling instincts by saying the iPad (and iPhone) are a 'curated platform.' But that has little to do with letting non-pornographic magazines sell subscriptions. Apple's behavior is setting it up for some serious antitrust scrutiny down the line. It will be well deserved. Meantime, the media had better get hold of this tiger before it gets hold of them."
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