Social media is supposed to make your life easier, not burn you out. So if you're burning out, you are using social media improperly. That's the premise of this post, and it's an argument that makes sense to me. "The reality is that you engage, and you disengage, and then you do it again, and again, and again. Each person's need to engage is different from everyone else. This is critical to understand when you are implementing social learning within your organization. Please save yourself the misery of failure and DO NOT hyper formalize HOW people engage with whatever system you choose to implement. And DO NOT make participation mandatory or connected to pay or anything like that. Social anything needs to be authentic, period."
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