Two subsidiaries of Thomson Learning have announced the marketing launch of Thomson coursepacks through a "learning marketplace" at Lulu.com that they are calling "an online marketplace for digital content collaborative software and publishing." According to Lulu CEO Bob Young, "Lulu provides a buying and selling marketplace for turning digital intellectual property into revenue. The key factor is control -- Lulu provides the creators and owners of intellectual property with the solution to a problem: how to distribute your digital content and at the same time manage your rights and permissions to that content." This article depicts the Thomson initiative's major competition as being ProQuest's XanEdu. But the major competition for both content initiatives is, of course, their intended customer base.
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