The Big Money Guys
G. Jeffrey MacDonald,
Christian Science Monitor,
Apr 09, 2003
The thrust of this article is to argue that in contemporary children's educational programming, shows that do not move merchandise are pulled from the air. This, of course, leads to suggestions that the purpose of these shows is to promote the product. Network executives and producers are quoted with dissenting remarks, but when half the show's budget is equalled by product sales, it's hard to conclude otherwise.
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