How is the UK HE Sector Using YouTube?
Brian Kelly,
Oct 18, 2010
This is a good overview, with concrete statistical backing, of UK higher education institutions' use of YouTube. For a wider look, you may also want to look at the YouTibe directory of university channels (the full list may take a few seconds to show up; click on 'most subscribed' if you're impatient (like me)). "The institution with the largest number of upload views is Cambridge University with 1,189,778 views and Coventry University with 1,039,817 views. Note that such statistics will be skewed in institutions make use of a single institutional YouTube channel or use several (as the Open University does). It should be noted that the Coventry University account, which has the second largest number of downloads, is provided by students."
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