Reinventing the Training Business
David C Forman,
Internet Time,
Apr 18, 2003
Some good comments mirrored at Internet Time summarizing where the training industry has gone off the rails in recent years, and where to look for salvation. A big part of it is the business model: "The prevailing business model for technology-based training companies has been a multi-year license for a large courseware library. This decades old approach worked because it met the needs of the buyer, not the learner, and it made the vendors a lot of money." As the author comments, "If this model ever worked, it no longer does." Adter a few words of searing criticism about the quality of current offerings, he tells the interested what to look for: meaningful job aids, knowledge bases, external content, two-way communication and exchanges, and personalized and current treatments. Hm. Think the 40 hour course on WebCT fits the bill?
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