The Face-down Publishing Paradigm
Joseph Esposito,
Nov 10, 2010
We had the lean-forward (as in working on a computer) and lean-back (as in watching a video) paradigms. Now we have the face-down and face-up paradigms. Face-down is the use of a mobile device, typically carried in the hands at one's chest - hence, face-down. "While some processing takes place on the device in the user's hand, the heavy lifting takes place elsewhere, at a huge, impersonal data center... Publishing for a face-down audience means thinking about how best to use that data center."
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