Anil Dash writes, "major media sites are all converging on the idea of a two-paned reader, with a river of news of headlines that can be clicked to yield an embedded article reader that prominently features video, photos or other rich content." The reason for this is that the sites want to sell high-value advertising real estate on the 'river' pane. Since this pane is always visible, an advertisement here will sell for much more than one buried on a story page, which might be seen by only a fraction of the site visitors, and then for only a short time. Me, if I want a 'river' pane, I want to design it myself, through my reader, and to be able to hide it when I want to clear up screen real estate for reading or drawing.
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