Well this is cool: "Online and open access, Scientific Reports is a brand new primary research publication from the publishers of Nature, covering all areas of the natural sciences - biology, chemistry, physics and earth sciences." It being a commercial publication, I hesitate and wonder what the catch is (authors are charged a 'processing fee' of £890/ $1,350 but articles will be freely available to everyone under a CC licence, deposited in PMC and authors retain copyright).
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