Content-type: text/html Downes.ca ~ Stephen's Web ~ How Ads Create False Memories

Stephen Downes

Knowledge, Learning, Community
I have an excellent memory, or so I like to think, and so it troubles me when I find inconsistencies in my memories, which is a problem because it means I remember incorrectly, but can't tell what. Which is why I write things down. So while it's a concern, it's of no surprise to discover "consumers who read vivid print advertisements for fictitious products reported false memories of having tried these products, despite the fact that this would have been impossible." So I relate to my memory in the same way I relate to the Russians: trust, but verify.

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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Last Updated: Dec 22, 2024 9:50 p.m.

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