Talks from the recent Amplify conference are now available and neatly listed by Ryan Tracey on the E-Learning Provocateur blog. I played this talk by Jon Katzenbach on Ed Radio this afternoon. He describes a set of factors that contribute to innovative cultures, talks about changing mindsets by first changing behaviours ("culture is not a rational animal"), and discusses 'viral' ("spread by contact") diffusion. The difference between peak performers and the rest, he says, is the help they get from their culture. So culture should be encouraged. But rather than just tell people about the culture, you have to demonstrate it (example of Al Gray reviving the Marine Corps culture). Good talk, quite interesting. See also his article, Spreading Critical Behaviors "Virally".
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