I was asked about the future today and I spent most of my time talking about identity. Why? This is what I mean. "People are just people. They don't have a corporate identity and a separate personal identity. They are who they are; they blog externally and perhaps blog internally too... enterprise systems seem to present themselves as a new network in a vacuum. The assumption seems to be that the enterprise network exists by itself as a prima-donna platform. The truth is that it doesn't - until the activity stream of the enterprise social network can include elements from both sides of the individual's social contributions, it will continue to miss out on the prolific contributors from the public web." Related: offline social networking still rules.
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