Just what the world needs: Social Content Optimization, a companion to search-engine optimization (SEO). "In our model," writes David Armano, "we first perform that initial search and social conversation audit to see what people are asking for or discussing but then compare the results to a company’s public digital assets such as videos, images and documents to see if they are properly aligned with the vernacular people use for search and easily shared between people socially." Social Content Optimization, in other words, is a way to match product and service advertising to what people are talking about. Which would be OK, but my fear is that just as SEO operators have polluted search results, SCO operators will pollute conversations.
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