It's hard to believe, but this article discusses the growing commercialism of school field trips. ""That's where the kids are," said Tom Harris, vice president of sales and marketing for the National Theatre for Children, whose productions bring corporate-sponsored messages into elementary and middle schools. 'It's a captive audience and in a world of where kids are torn between the Internet, IM [instant messaging], sports, TV and radio, school is the place where marketers can find them in an uncluttered environment.'"
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