Short analysis of the influence measurement market. Worth a look. In particular, the author asserts "Size is Not Everything - It’s been debunked over and over, but I’ll say it again. A network size does not always indicate the right level of influence. Influence inspires a new type of action, and that action is harder to measure beyond the initial click. Relationships are much more critical to influence measurement than actual network size. Influence measurement needs become more dynamic and contextual to truly help us get past this 'more followers equals more amazing!' mindset."
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