Take a perfectly good technology, apply it to the corporate arena, and watch it get ruined. I've seen this pattern before, and if this report from the ClickZ Weblog Business Strategies conference is any indication, I will see it again. Prepared and piloted content, corporate and legal approval, the public relations blog... all these are instances of the belief that bloggers are "writing as represents the company." Sheesh. Don't they get it? We have enough media representing the company - even this newsletter I'm reporting from is owned by Jupitermedia, the VP of which was the main speaker at the conference. We want to hear from the people! Leave the lawyers and the PR flacks out of it, for a change.
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