It's a good idea, to be sure, but it tends to be privatized and turned into glossy magazines - that's how Seed was founded out of my own organization. Founder Adam Bly was the NRC's poster child for a while ten years ago. That was then. Now, it's just web-only glossy sales-pich journalism published in New York. Still, if they can sustain it rather than sell it, Australia's The Conversation may be a lively, interesting and non-glossy way to enjoy science and academic research. "A team of professional editors, quite renowned in their collective experience, curates and selects the best research... They turn specialized scholarly research designed for peers into accessible, interesting, urgent, and sometimes even delightful fun and creative information for the public at large." Like I say, it's a good idea - but if they commercialize it, they destroy it, and they'll have to start over. Let's hope they remember that.
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