InfoWorld Trials RSS-Based Advertising
Jonathan Angel,
Ad Week,
Jun 16, 2003
As users of Edu_RSS know, RSS spam is already a problem. So this announcement that InfoWorld is the "first" to plant advertisements in its RSS feeds is a bit of a problem (I doubt that they're first - NewsTrolls ran RSS feeds for its Cafe Press gear ages ago), but we'll leave that aside). Fortunately, aggregators can simply decline to harvest from troublesome feeds (I have already kicked out several sites from Edu_RSS and they can filter the links they aggregate (coming soon), but I can see it now, the ongoing battle between aggregators and those who wish to slip their message through the filters. *sigh*
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