Tony Bates writes to warn about a scam wherein a magazine - apparently it's Public Service Review - calls an author to offer excellent placement of an article in an upcoming issue. "I was then told," he writes, "that I would be expected to pay £6,000 to have the article ‘placed’." It's not uncommon. Those 'gurus' you hear on the airline radio? They paid to be there. I get regular emails, apparently legit, advertising opportunities for placement of my interview or recording in an airline's audio channel (for only $2,750). And, of course, it is well known that conferences have pay to speak deals with sponsors. But more than simply the speaker being ripped off, as Bates suggests, I would say it's the reader, listener or audience member being ripped off, because they are giving their good time to something that, unknown to them, is essentially a paid advertisement.
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