From the 'trends to watch' department: "People are realizing this is a business like any other and has to follow the same rules. And advertising, which is very CRLFconservative in a lot of ways, is really starting to come around to the Internet, and recognizing it as a value proposition and recognizing the potential to do things you can't really do in other media, like reach people at work." So says Slate's new editor, Jacob Weisberg, after his first year in office. Related to this, worth a look is Google's AdSense program, which provides cusomized text-based advertisements for web pages. To see what advertisements AdSense would serve, submit a URL to this page and try for yourself.
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