What's worthwhile about this post is that it's at least honest about the technique, widely used (but seldom admitted) to drive readership. Called 'drafting', the idea is that you in some way associate your work with that of the famous and get drawn along in their wake. It's not just for SEO specialists like this one. It's for everyday bloggers - just list (or even better, link to) famous people (like from Noam Chomsky and Sir Ken Robinson, Mitch Resnick, Jaron Lanier, Conrad Wolfram, Ellen McArthur, Charles Leadbeater, Keri Facer, Stephen Heppell and Ray Kurzweil) and wait for the search hits to come in, or even better, for them to read your stuff and link to it. Or as Derek Halpern says, find your competitors, find the journalists who covered the story, and offer them a follow-up on the same story. Same concept. Or write things that praise the people who are already influential, and follow along in their wake. Same principle.
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