Why New Ideas are Both Disruptive and Necessary
Ubiquity,
Jul 08, 2003
The bit about new ideas we know and understand - they are disruptive, but we like them, and we like their champions, because that's how we grow. Ah, but where to find new ideas? Not on the web, according to Laurence Prusak, the author interviewed in this article. "The Web's fine for many things, but not enough if you're going to look for the leading-edge stuff. You need to go to leading-edge conferences... Discussions at universities, hallway discussions in firms, presentations at conferences. By the time something is printed, and legitimized, and authenticated, and put on the Web, everyone already knows it." Now as you know, I have gone to a lot of conferences, enough to know that this is bad advice. Perhaps Prusak has been looking in the wrong places. The very leading edge is on the web - in blogs, on email lists, in discussion areas. Conferences lag months behind. Now maybe I'm going to the wrong conferences, or talking to the wrong people. But I don't think so.
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