The Information Gold Mine
Businessweek,
Aug 26, 1999
A comprehensive article, with numerous examples, describing data mining, customized products and services, aggregate data, and targetted advertising. An excellent read! By Heather Green, with Linda Himelstein and Robert D. Hof in San Mateo, Calif., with Irene M. Kunii in Tokyo. Business week Online, 1999.
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