Welcome to (Company Name Here) Highâ„¢
Alissa Quart,
New York Times,
Jul 16, 2003
In the wake of recent efforts in the United States to make it harder to use schools to sell junk food to children (at last) comes a more sweeping idea: remove the commercialism from schools. Corporate sponsorship is everywhere: sponsored field trips, sponsored classroom materials, and more. The author writes, "if you think selling candy bars and sodas at school is a problem, you can agree that children identifying their schools with a supermarket chain or a paint company isn't so healthy, either. Perhaps then it will not only be tougher for children to buy candy, but also easier for them to run around gymnasiums that once again are, rather quaintly, named after human beings." Yeah.
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