Digital rights management (DRM) will not succeed, argued publisher Tim O'Reilly in this interview. By DRM, though, O'Reilly means the enforcement of rights through encryption or other security. In this he's right; in the end, you have to allow the viewer to view the content, and that's your moment of weakness. There are no copy protection schemes for the brain. That doesn't mean that there will be no online sales of content - O'Reilly actually sells many products - it just means that you have to make the products cheaper and easier to buy than to copy.
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