I've always felt one of the major objectives of Google+ is to get people using their real names online. This serves Google much better when marketing advertising, and can be used as the basis for a future e-commerce network, for example, by tying Google+ identities to existing mobile phone accounts. It will be marketed as something else, of course - in this case, it is being marketed as a way to make YouTube users accountable for their comments. YouTube comments are notoriously vile, but this may have a lot more to do with the immaturity of the commenters than to their anonymity. And I don't think Google cares about the contents of the messages as much as it does selling to - or for - their senders.
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