Marketing to the MOOC Masses
Steve Kolowich,
Inside Higher Ed,
Sept 26, 2012
Elsevier is jumping onto thje MOOC bandwagon. "The academic publishing giant announcedon Tuesday that it will offer a free version of one of its textbooks this fall to students who register for Circuits & Electronics, a massive open online course (MOOC) being offered by edX." It's all about the marketing. "The version that is online on edX is a static version -- a PNG file, which is not downloadable, not manipulable and doesn't have all the flexibility that a true full e-book does," said Dan O'Connell, a publicist for Elsevier. "So we found that actually it isn't cutting into, and in fact it seems to be elevating, sales."
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