I mentioned during my talk Thursday that the future of the book is an app. Here is an example of that. "The App itself is free, but then you have to pay for the books within the App. The book is serialized and each installment is delivered to your iDevice on a daily basis (except weekends). You must wait 8 (painful) hours between each piece of the story." Clever. Annoying. Not an auspicious start.
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