The discussion in the comments is much more emlightening than the article itself, which is essentially a restatement of how to profit from giving something away for free, with references to online music, news, etc. - the presumption that online learning should somehow be 'sustainable' is itself never questioned (indeed, the author explicitly describes how revenues from tuition have traditionally subsidized university research). Oh, and to correct one earror early in the comments, the C in MOOC stands for 'Course', not "Courseware' (though the presumption implicit in the error is interesting).
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