Ben Wildavsky reports on a study that shows a "remarkably cheap and easy technology 'nudge' can keep students on track to matriculate." The idea is to send messages to students over the summer (the report focuses on "low income" students, but that seems a bit patronizing) to offset the effects of "summer melt," or the loss of gains made in the previous school year. The texts were sent "to remind them about tasks, such as signing up for freshman orientation and placement tests, and offering help with deciphering financial aid letters and the like." Neat idea, realtively easy to try. Of course these students would need to (unlike me) actually read their text messages.
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