Charles Severance is feeling failed by Creative Commons; I would answer that I saw this coming. Severance writes, "It is like my material is trapped in a content slum. You might think that search engines can tell the difference between me publishing my content and some scumbag replicating it in a content slum – but they can't – when enough slums exist the original is lost in the noise." Via FunnyMonkey, which observes, "you can't license people into good behavior." Perhaps not, but I find the 'non-commercial" restriction does the job for me, even if Creative Commons has entered into a campaign against the NC condition.
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