Death of the textbook - and the 50-pound bookbag
Ellen Lee,
Jul 06, 2013
Good coverage documenting what will likely be the complete phasing oput of the textbook over the next five years. This will have a huge impact. "Textbook sales, for both higher education and K-12, will reach an estimated $13.7 billion in the U.S. this year, according to Outsell, a research firm." This market will diosappear; "The late Steve Jobs had his eye on textbooks, calling the industry 'ripe for digital destruction' in Walter Isaacson's biography." Publishers are scrambling to adapt. "'Textbooks are going to remain a key part of learning. They just need to go digital, become more interactive and they need more analytics,' said Osman Rashid, co-founder and CEO of Kno,"
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