I don't think there's anything wrong with the digital humanities per se but I accept the criticism that it would represent a misapplication of big data. As Stephen Marche writes, "Literature cannot meaningfully be treated as data. The problem is essential rather than superficial: literature is not data. Literature is the opposite of data." In particular, "algorithms, exactly like fascism, work perfectly, with a sense of seemingly unstoppable inevitability, right up until the point they don't.`Well fine. But why is this the case? I would say that it's because data (as we know it) is about mass, while meaning is based on context and connection.
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