Martin Weller offers an argument to suggest that MOOC completion rates do matter. He argues that while MOOCs may be like a newspaper, they're "like designing a newspaper where you had to read a certain section by a certain time." And, he asks: "Most MOOCs are about 6-7 weeks long, so 90% of your registered learners are never even looking at 50% of your content. That must raise the question of why are you including it in the first place?" The answer is very simple: Choice. On the internet today you have all the newspapers in the world. Most people only read a small fraction of them on a regular basis, but they feel free to dip into the content of others from time to time.
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